Problem
Creative Smart Cities would like to address the charging point accessibility problem faced by Electric Vehicle owners. These vehicles do not have convenient support services ranging from charging points, cheap electricity, and quick payment systems. CSC would like to establish these amenities to help with the easy mobility of these vehicles. Our efforts will help increase demand for EVs which will also facilitate the UN’s SDGs that seek to control climate change.
Solution
The construction of cheap, conveniently placed and accessible EV charging stations is our driving force. We will construct EV infrastructure that will incorporate the installation of Micro-Solar Farm Grid that will help charge batteries and reduce demand from the grid. The convenience of solar energy will also make charging cheaper as well as reduction of overloaded national grid. Power outages will not affect EV charging both in homes and organisations as energy is stored up into Commercial Batteries for night use.
Our objective is to build infrastructure for EV charging along country roads connecting cities and countryside to facilitate mobility.
Key Metrics
- EV charging points in parking spaces in towns
- Safe charging points along Beit Bridge – Harare and Plumtree to Mutare placed at 200km Intervals
- Increased EV users’ customer satisfaction
- High demand for our services
- Having everyone involved in fighting climate change
- Improved health and wellbeing through reduced temperature rises and natural disasters
Unique Value Proposition
- Creative Smart Cities will make EV usage convenient, cheap, affordable and safe
- Clean support power backup from Micro Solar Farms that generate renewable energy and lower greenhouse gas emissions
- Fast charging ports that will take less time to charge
- Increased investor confidence within various organisations as part of responsible and sustainable business
- Balanced Tripple Bottom Line which has regard for the environment apart from profiteering (Clean profit that is not highly tainted by greenhouse gas emissions)
- Our green efforts will increase market demand for our clients’ products and services due to the demand for Responsible and Sustainable activities (Increased brand image)
- Employment creation
- Point of sale facility on sites, ZimSwitch, VISA, PayPal – Tap Card and Charge
Competitive Advantage
- Convenience, 24hr Charging Places
- We do offer both commercial and home installations manufactured by our sister company in Australia
- Tailor made services
- Organisations are seeking for solutions to beef up their responsible and sustainable business activities positive brand feedback
- Trade Partners in Australia and China who manufacture quality equipment
- Service Liability Insurance to protect our customers
- CSC will be the first supplier of this service in Zim
- Staff that is well knowledgeable on the systems and processes that we will also be robustly providing our clients with EV benefits consultancy services
Channels
As for road-side assistance there will be a mobile charging truck to recharge or recover EVs
Customer Segments
- Private and Public organisations that have EVs as well as the push to buy these vehicles
- NGOs, Churches and Schools
- City, town and rural councils
- Homes that require charging stations and adaptors
Cost Structure (6 months period)
| Charging Ports x 4@$3 700 | 14 800 | |
| Shipping x 4 pcs @ $550 | 2 100 | |
| Clearing charges | 3 000 | |
| Transport | 200 | |
| Accommodation | 200 | |
| Computer | 500 | |
| Furniture | 500 | |
| Insurance @ 0.5%x$4000 | 80 | |
| Installation @ $500 x 4 | 2 000 | |
| Maintenance and service | 600 | |
| Website management | 1 000 | 24 980-00 |
| Office Expenses/ monthly | ||
| Wages x3 | 1 500 | |
| Rent – office | 300 | |
| Transport | 500 | |
| Food x 3 | 200 | |
| Client entertainment | 1500 | |
| Golf | 250 | |
| Marketing | 1000 | |
| Data and telephone | 100 | 5 350-00 |
| Revenue | ||
| October 10pcs@ $10,000 | 100,000 | |
| November 12pcs @ $10,000 | 120,000 | |
| December 15pcs @ $10,000 | 150,000 | |
| January 7pcs @ $10,000 | 70,000 | |
| February 5pcs @ $10,000 | 50,000 | |
| March 8pcs @ $10,000 | 80,000 | |
| April 15pcs @ $10,000 | 150,000 | |
| May 20pcs @ $10,000 | 200,000 | |
| June 20pcs @ $10,000 | 200,000 | |
| July 15pcs @ $10,000 | 150,000 | |
| August 20pcs @ $10,000 | 200,000 | |
| September 30pcs @ $10,000 | 300,000 | 1,770,000 |
Revenue in 12 months $1,770,000
Cost of Sales 177 x $5,000 $885,000
Gross Profit $885,000
The initial investment cost of $24,980 will be spread over the first 6 months of trading beginning October.
The selling price of the charging units will be at giving us 100% profit after all expenses on average.
The business will be expected to grow via government tender contracts and private organisations that seek to show that they are doing something towards climate change as demanded by international investors.
We hope to make more sales after 4 years of trading as more knowledge about EVs and Climate change topic gets government clarion call. By this time our company will have established a strong foothold in the country and then will be beginning to see new competitors.
Our strategy to beat competition will be stemming from our local assembly plant that we would have established by then. This will give us more benefits as we will be the most well-known household brand.